Platform-specific strategy, content creation, and paid campaigns across Facebook, Instagram, LinkedIn, and TikTok are managed in-house by Roshan Adhikari and the Tech Babal team for Nepal businesses ready to grow.
Tech Babal is a social media marketing agency based in Kathmandu, Nepal, managing brand presence, content creation, community management, and paid social campaigns for Nepali businesses across Facebook, Instagram, LinkedIn, and TikTok. Our Social Media Marketing service is led by Roshan Adhikari—a dedicated SMM specialist with 4+ years of experience managing social accounts across 4 platforms for Nepal brands.
We do not post generic content and hope for the best. We build platform-specific strategies rooted in how Nepali audiences actually behave on each channel—what they engage with, when they are online, and what makes them follow, share, and buy. Then we execute consistently, month after month, reporting clearly on every result.
Nepal’s social media landscape has grown dramatically. Facebook alone has over 12 million active users in Nepal—making it the single most powerful marketing channel for reaching Nepali consumers of any age, income, or location. Instagram has crossed 6 million users and continues to grow fastest among 18–35-year-olds in Kathmandu, Pokhara, and other urban centers. TikTok has emerged as the dominant platform for reaching younger audiences, with viral content regularly generating millions of views within the Nepal market. LinkedIn is growing steadily for B2B professionals, corporate services, and recruiting.
For Nepali businesses, social media is no longer a nice-to-have—it is where purchasing decisions are made. Studies consistently show that Nepali consumers check a brand’s Facebook or Instagram page before visiting a store, calling, or placing an order. A professional, consistently updated social media presence builds the trust that converts followers into paying customers.
The challenge is consistency. Creating quality content every week across multiple platforms—writing captions, designing graphics, filming Reels, responding to comments and DMs, analyzing performance, and managing paid campaigns—is a full-time job. Most Nepal business owners simply do not have the time to do it properly alongside running their business. That is exactly what TechBabal handles for you.
Facebook Marketing Nepal: Facebook remains Nepal’s dominant social media platform with 12M+ users. We manage your Facebook Page—creating content, running targeted ad campaigns, managing reviews and comments, and optimizing your page for local search visibility. For Nepal businesses targeting broad demographics, Facebook is still the highest-ROI social channel available.
Instagram Marketing Nepal: Instagram is Nepal’s fastest-growing platform for 18–35-year-olds. We create scroll-stopping graphics, manage Stories, produce Reels, and run Instagram Shopping or lead generation ads. For fashion, food, beauty, fitness, hospitality, and lifestyle brands in Nepal, Instagram is your most powerful brand-building channel.
TikTok Marketing Nepal TikTok is Nepal’s most viral platform for reaching under-30 audiences. We create short-form video content, develop trending audio strategies, and manage your TikTok presence for organic growth. For brands targeting young Nepali consumers, TikTok delivers the lowest cost-per-reach of any platform currently available.
LinkedIn Marketing Nepal LinkedIn is growing fast among Nepal’s professional and corporate market. For B2B businesses, professional services, recruitment, and corporate brands, we manage your LinkedIn Company Page—creating thought leadership content, building follower communities, and running B2B ad campaigns targeting Nepali professionals by job title, industry, and company size.
Tech Babal’s social media marketing packages are built around the growth stage of your business. The Pahad Package starts at NRs 24,999 (NRs 14,999/month)—managing 2 platforms (Facebook and Instagram) with 12 custom posts per month, branded graphics, a monthly content calendar, hashtag research, and monthly analytics reporting. The Himal Package at NRs 44,999 (NRs 29,999/month) steps up to 3 platforms with 20 posts per month plus stories, 2 Reels per month, full community management of comments and DMs, one paid campaign setup and management, and a dedicated account manager. For brands demanding a complete social media presence, the Sagarmatha Package at NRs 64,999 NRs 49,999/month covers all 4 platforms—Facebook, Instagram, LinkedIn, and TikTok—with 30+ posts per month, daily Stories, 4 premium Reels, 3 paid campaigns including retargeting, influencer outreach coordination, social listening, and a custom monthly performance dashboard. Ad spend budgets are not included in package prices—the recommended starting budget is NPR 15,000–25,000/month.
Platform Strategy & Content Planning We build a tailored platform strategy for your business — identifying which platforms your target customers actually use, what content formats perform best in your industry, and what posting frequency drives meaningful growth. Every month you receive a content calendar for approval before anything is published.
Content Creation — Graphics, Captions & Reels Our in-house team creates all content: custom-designed social media graphics aligned to your brand identity, engaging captions written in your brand voice, and Reels or short-form video scripts. Nothing is stock. Everything is created specifically for your brand and your Nepal audience.
Community Management We monitor your pages daily — responding to comments, answering DMs, engaging with followers, and flagging anything that needs your direct attention. Active community management signals to platform algorithms that your account is worth promoting, while building genuine relationships with your audience.
Paid Social Campaigns — Facebook & Instagram Ads We create and manage targeted paid campaigns on Facebook and Instagram — from audience research and creative design to daily monitoring, A/B testing, and optimisation. We manage your ad spend transparently, reporting on reach, clicks, leads, and ROAS every month. Recommended starting ad budget: NPR 15,000–25,000/month.
Hashtag Research & SEO for Social We research and apply the right hashtags for every post — balancing high-reach and niche hashtags to maximise organic discovery. For Instagram and TikTok, we optimise post copy and profile bios for in-app search to drive additional organic reach without paid spend.
Monthly Performance Reporting Every month you receive a clear visual report covering: follower growth, reach, engagement rate, top-performing posts, paid campaign results, and the strategy for the following month. No vanity metrics, no padded reports — just honest performance data and what we are doing next.
Our approach is built around your specific business goals — here’s exactly what we deliver as part of this service.
01
We audit your existing social presence, research your competitors and target audience, and build a platform-by-platform content and growth strategy.
02
We create a full month of content — graphics, captions, hashtags, and stories — schedule it, and launch. Every post is on-brand and designed for engagement.
03
We manage comments, run paid campaigns, test content formats, and optimize based on performance data — growing your audience and converting followers into customers.
Our team will answer all your questions. we ensure a quick response.
